Future TechnologyGoogle Pixel 10 Pro is at its lowest price yet. Here's the buying case.
The Google Pixel 10 Pro launched in late 2025 at £999. It's currently available from around £614 to £649, depending on retailer, which is the lowest it's been. Amazon had it at £649 during Prime Day week with an additional 30% off in certain configurations. Several comparison sites are showing sub-£620 prices from reputable UK retailers as of late June 2026.
That brings a phone that scored 4.4 out of 5 stars across over a thousand user reviews firmly into mid-range pricing territory, while being anything but a mid-range phone.
What you're getting
The Pixel 10 Pro runs on Google's Tensor G5 chip, developed specifically for on-device AI tasks. In practice, that means features like call screening, Live Translate, and photo editing tools work faster and with better results than anything comparable running a Qualcomm chip with AI features grafted on. The camera system remains one of the best in its class: computational photography is what Google does better than almost anyone.
The display, build quality, and software experience all hold up well at this price point. Review scores from iD Mobile and other outlets consistently sit at 4 to 4.5 stars, with camera quality and software experience getting consistent praise. Software stability has had some minor issues flagged in user reviews, which is worth knowing.
Should you buy now or wait?
The Pixel 11 series is expected to arrive in late 2025, which means another Pixel 10 Pro price drop is probably coming in the autumn as Google tries to clear stock. If you can wait until October or November, you'll likely see it push below £550.
But if you need a phone now and were already considering the Pixel 10 Pro, £614 is a fair price for what it is. You're not paying full retail for a phone that's about to be superseded. You're getting a genuinely excellent Android experience at a meaningful discount, and Google's software update commitment on Pixel devices is among the best in the Android market. Seven years of OS updates means you won't be chasing an upgrade for a long time.
At under £650, it's hard to find a better-rounded Android phone. Just don't buy it at full price when the deals are this good.