Apple's September 9 Event: Foldable iPhone Ultra, AirPods, and a Price Shock
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Apple's September 9 Event: Foldable iPhone Ultra, AirPods, and a Price Shock
Apple's big autumn launch lands tomorrow, and for the first time in the company's history, the headline product is not a slab of glass with rounded corners. The foldable iPhone Ultra is finally real, finally confirmed, and finally arriving in stores sooner than most people expected. But there is a catch, and it is a big one: you are almost certainly going to pay more for every iPhone this year, not just the folding one.
Key Takeaways
- Apple's 9 September event will debut the first foldable iPhone Ultra, expected to use a clamshell form factor
- Base iPhone 18 expected to start at approximately 899 dollars, up from 799 dollars for the iPhone 17
- A global DRAM and NAND flash shortage, driven by Micron's tighter production cycles, is pushing memory component costs higher
- AirPods Pro update expected to include enhanced hearing health features building on FDA-cleared hearing aid functionality
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