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Sonos Beam Ultra Undercuts Its Own Flagship by $400

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Sonos Beam Ultra Undercuts Its Own Flagship by $400

Sonos just made its mid-range soundbar look a lot more like its flagship. The Beam Ultra launches at $699, available to preorder now ahead of a 29 September ship date, and it borrows the one feature that used to be the Arc Ultra's main selling point: real height channels for Dolby Atmos.

Key Takeaways

  • Beam Ultra costs $699, available to preorder now with general availability on 29 September
  • Nine drivers deliver true 7.1.2 Dolby Atmos, including two dedicated upward-firing height channels
  • It slots between the $499 Beam (Gen 2) and the $1,099 Arc Ultra in Sonos's own lineup
  • No DTS:X support, and it still needs a subwoofer and rear speakers bought separately for the full setup

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