Best Buy's Black Friday in July sale is live

Best Buy has launched a "Black Friday in July" sale, discounting TVs, phones and tablets by up to 53%, a mid-summer push aimed squarely at shoppers who missed Amazon's Prime Day event earlier this month.

Google hardware is well represented in the discounting. Pixel 10 models are showing discounts of up to 31% off at Amazon, and the Pixel Watch 4 has dropped back down close to the price it hit during Prime Day, with open-box units going even lower. Chromebooks, headphones and Bluetooth speakers are also seeing meaningful cuts across US retailers this week.

Should you care?

These prices are US-only for now, we haven't seen an equivalent UK event confirmed at the time of writing, so UK readers should treat this as a heads-up rather than a buy signal until a local sale lands. If you're in the US and were waiting on a second discount window after Prime Day, this is it.