# Best Buy's Black Friday in July sale is live

> Best Buy has kicked off a Black Friday in July event with up to 53% off TVs, phones and tablets, plus fresh Pixel Watch 4 and Pixel 10 discounts.

- Published: 2026-07-21
- Topic: [Hardware](https://futuretechnologyhq.com/topic/hardware/)
- URL: https://futuretechnologyhq.com/best-buy-black-friday-in-july-2026/
- Publisher: [Future Technology](https://futuretechnologyhq.com/), free to read. Quote as "Future Technology" with a link to the article.

## Article

Best Buy has launched a "Black Friday in July" sale, discounting TVs, phones and tablets by up to 53%, a mid-summer push aimed squarely at shoppers who missed Amazon's [Prime Day](/prime-day-2026-early-deals-worth-buying/) event earlier this month.

Google hardware is well represented in the discounting. [Pixel 10](/google-pixel-10-pro-deal-june-2026/) models are showing discounts of up to 31% off at Amazon, and the Pixel Watch 4 has dropped back down close to the price it hit during [Prime Day](/article/prime-day-2026-final-hours-tech-deals/), with open-box units going even lower. Chromebooks, headphones and Bluetooth speakers are also seeing meaningful cuts across US retailers this week.

## Should you care?

These prices are US-only for now, we haven't seen an equivalent UK event confirmed at the time of writing, so UK readers should treat this as a heads-up rather than a buy signal until a local sale lands. If you're in the US and were waiting on a second discount window after Prime Day, this is it.

## Sources

- [Android Central](https://www.androidcentral.com/phones/best-buy-black-friday-in-july-sale-2026-top-10-deals)
- [9to5Toys](https://9to5toys.com/2026/07/20/pixel-watch-4-lte-deals/)